Speak To Your Demographic – So how does one speak to such a broad audience without junking up their website? One most effective method is creating different portals or paths for each demographic to follow. Start with the home page; use specific “call outs” to direct the viewer to his/her preferred section of the site. Then cater the content to appeal to that specific cross section. Are you speaking to both groups and individuals? Have a call to action about groups so that the viewer can find and read pertinent information without having to click around and get annoyed with the ‘This doesn’t apply to me’ syndrome. Make them comfortable and confident that you know what you’re doing on all fronts!